launching a private sports tv channel in iran ;needs analysis and model development.

descriptave and causal methods-are compared.the population of the city and its staff includes experts in physical education official irib number 377 was the capital of kurdistan.the measuring instrument consisted of a questionnaire survey requires the establishment of private tv sport in which a pilot study reliability 0/824, respectively. to analyze the data from software spss version 19, t-test and the factor loadings were used to determine priority. results showed that between views of the staff of the establishment of private tv sports radio symav physical education experts, there is no significant difference, there are significant differences related to the establishment of private tv sports. irib personnel and experts perspective as well as the effects of physical exercise on the establishment of private tv state television monopoly, there is no significant difference.this pattern 4 or scale factors economic, cultural, social and structural is given by and suggested that the components of the economic, social, cultural and the structural model and also factors in each component of assessment on private tv sports, the establishment of private tv sports action and the model with the model put forward by managers and invest in this platform to provide a private tv sports.